Pluton Loyalty Rewards: Forgetting 'Crypto Cashback'

Early Growth and the Role of PlutusDEX

During our early growth stages, when PlutusDEX was live, PLU could be converted into card balances. At the time, we used simplified terms like “crypto cashback” to explain our unique tokenised reward system to our Web2 consumer base.

While this terminology was widely understood, it implied a similar reward experience in-app:

Clarifying PLU Ownership and Redeemable Value

It’s important to clarify that earning Pluton Rewards (PLU) has never constituted a monetary claim against Plutus or Block Code. PLU, a product created and owned by Plutus, is designed for issuing in-app loyalty rewards and does not grant rights to redeem fixed fiat amounts or establish direct financial claims on the company.

Find more details in our Terms & Conditions, helpdesk article, or the summary below:

Shift in Customer Behaviour

‍When the DEX went offline, we adjusted our messaging to align with the product’s intended design. Unfortunately, this update led to unintentional shifts in customer behaviour to focus on third-party payouts, instead of self-custody stacking—a use case neither intended nor promoted. This shift impacted the ecosystem’s sustainability, prompting necessary adjustments like the DA and the updates in our 2024 whitepaper.

Commitment to Building a Sustainable Ecosystem

While we acknowledge the transition and impact on your rewards has been challenging, our rapid progress and the introduction of new multiple core utilities reflect our commitment to building a valuable, timeless reward system for all customers!

With the release and community approval of the 2024 whitepaper, Plutus has been promoting features and marketing content to shift the focus back toward using PLU as Web3 loyalty rewards system offered for in-app use through our crypto rewards debit card.

Recognising Customer Challenges and Reinforcing Our Commitment

1. Apology and Payout Reinstatement

We personally apologised to those impacted by the October PLU payout restrictions.

• Payout access for affected customers was reinstated in Q4, and over 50% of affected customers have already successfully processed their requests.

2. Simplified PLU External Use Options

We’ve introduced streamlined options for using PLU externally, giving you full ownership of your rewards without restrictions. Options available:

• Free Payouts on Reward Levels (coming 31st January).
• Dynamic Fee for External Use (Live now).‍

More details can be found: HERE

3. PlutusSwap and Reward Features Enabled

PlutusSwap access (along with other utilities) is now live for all EEA customers.

• The Reward Levels’ free payout feature (coming 31st January) and dynamic fee options are available for all customers.
• Any restrictions that previously applied to certain accounts have been removed.
• A small group of EEA customers without PlutusSwap access now have it enabled.

4. Addressing Miscommunication Issues

We identified cases where third-party moderators, ambassadors, or outsourced customer service agents (we hire during peak demand) responded to your request with incorrect advice about PLU’s external use.

• These instances of individuals acting in violation of company guidelines have been addressed with reinforced zero-tolerance measures.

5. Full Six-Month PLU Refund Offer for All Customers

We’re refunding all customers the equivalent of six months’ worth of subscription costs—covering payments made up until 31st March 2025—in PLU.

• This also applies to customers impacted by the October 2024 payout restrictions and all other affected customers, even those without an active subscription plan.
• Your refund in PLU, credited to your internal balance, can be paid out free to any external wallet—no fees or new level unlocking needed. 

The offer is open to everyone. See simplified eligibility terms: HERE

Plutus 2025: Building a Valuable and Timeless Rewards System!

As a team committed to building Plutus since 2015 to provide highly valuable rewards to our customers, we are focused on restoring trust and sustainability, enhancing utility, and returning PLU usage to its core purpose: in-app rewards that enrich your Plutus experience.

Please take this opportunity to explore the new utilities, share your feedback, and help us transition into rebuilding the reward system you’ve always loved. 

Let’s recapture the excitement and move forward together!

Article Summary: TLDR

The article outlines updates to Plutus' rewards system, clarifying confusion around terms like “crypto cashback” and PLU conversion via PlutusDEX. The company is moving away from unreliable third-party rates to focus on enhancing in-app value and re-establishing PLU as a Web3 loyalty system, powered by a crypto rewards debit card. This aligns with Plutus' 2015 founding vision, providing customers with a valuable and timeless reward system.

The article reassures customers that Plutus is focused on rebuilding the rewards system, restoring sustainability, and enhancing utility to provide greater value through in-app rewards.

Full Six Months PLU Refund Promo: Eligibility Terms & Details

If you have any questions, please contact us at support@plutus.it. We are here to help!

Thank you
The Plutus Team

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