Plutus Rewards-as-a-Service: AI-Driven Web3 Loyalty Program Fueled by Open Banking

Plutus RaaS is a Web3 tokenised rewards system that offers real-world benefits like gift cards, air miles, and cashback at top brands. By leveraging our AI-powered Open Banking API and Pluton Rewards (PLU), we help businesses create loyalty programs that drive revenue and turn one-time shoppers into lifelong customers.

How Plutus RaaS Works: Overview

Enterprise partners and advertisers can sign up with Plutus, fund their account, and gain access to a white-label PLU Rewards Dashboard. This dashboard enables their customers to earn PLU through purchases or engagement on their platform, track earnings, and explore available offers such as gift cards, cash back, and travel perks.

The setup is simple: integrate with the Plutus API, giving customers the option to opt in. Once they do, they are automatically registered on Plutus Lite (a basic account with no KYC). Through the dashboard on your platform, customers can swap their rewards for popular utilities or choose a cash top-up, which requires full KYC for a Plutus Visa Card.

‍

AI-Driven Smart Targeting with Open Banking Data

We combine Open Banking tech with AI to gather spending data and deliver hyper-targeted offers to your customers. By linking their bank accounts on the Plutus API-powered utility dashboard, customers can receive cashback on travel bookings through PlutusTravel (launching December 2024) or on top brands via our 2025 utility, PlutusCashback.

To receive cashback, customers can link their bank accounts to the dashboard or sign up for a Plutus Visa Card. Either way, our advanced AI tools can eliminate guesswork by leveraging spending data to deliver personalised offers, all while ensuring privacy and never compromising personal information.

As a UK & EU regulated service, we prioritise privacy while using these tools to generate revenue for our partners and their customers.

‍

How Plutus Makes Money & PLU Payouts (RaaS)

PLU payouts are available to third-party customers, but they require full KYC on Plutus and are subject to a dynamic fee. Plutus also generates revenue through the following:

Enterprise sign-up/setup fee and recurring subscription fees.
Third-party customers redeem PLU for utilities generating B2B fees.
Margin on PLU redeemed in-app and then acquired by RAAS partners.

In essence, Plutus RAAS offers a seamless way to boost customer loyalty, increase revenue, and keep things low-cost and scalable for everyone involved.

‍

How Enterprise Partners Make Money with Plutus RaaS

Enterprise partners can generate revenue through various channels, including

Acquire PLU at up to a 50% discount off the in-app emission and redemption rates.
Significant potential for growth, revenue margins, and customer benefits.
Boost customer spending by 33% and engagement by 70% to drive revenue.
Increase customer loyalty with personalised offers, encouraging repeat business.

In essence, Plutus RAAS provides enterprise partners with a scalable, cost-effective way to enhance customer loyalty, boost revenue, and offer valuable rewards without complex infrastructure using a simple API integration. This turns their customers and online window shoppers into a lifetime of loyal customers who return every month!
The value delivered by Plutus' unique utilities and features, paired with Web2 utilities and Web3 technology, cannot be matched by traditional loyalty programs and point systems, which often fail to live up to their promises!

Interested in learning more? Reach out to set up a demo.

‍